Manager, Marketing & Public Relations

Location: Toronto, Canada

WHO ARE WE?

At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.

HOW YOU WILL CONTRIBUTE AND LEARN?

• Reporting to Senior Manager, Marketing & Public Relations, you will assist to devise and execute both the digital and social marketing strategies and campaigns for the Americas region (including US & Canada) with the overall aim to build awareness of Hong Kong’s tourism brand and product offerings, and to ultimately drive visitations.
  
• Support the execution of PR strategies and campaigns in Canada, including social media partnerships with brand ambassadors (such as influencers/Super Fans/interviewees) and various stakeholders to ensure on-brand messages delivery.
  
• Identify new media PR opportunities; build and maintain relationships with members of the media across all outlets; continuously update media database for pitching.
  
• Provide timely and accurate PR, digital & social reports; assist in monitoring of media sentiment and any potential PR / brand crisis with, for example, hands-on daily news scan.
  
• Prepare from end to end press releases, press mailings and stakeholder gift drops; assist in developing communication materials, including media pitches, social media posts, briefing documents and newsletters.
  
• Assist in organizing virtual and physical events – KOL activation, Chinese New Year and other events as needed.
  
• Manage brand/digital/social/PR creative assets, and campaign budgets, e.g. prepare purchase orders, prepare payment requests and other budget-related tasks as needed.
  
• Maintain regular and effective communication with Head Office Management & teams involved in regional / local Consumer Marketing, Trade Marketing & PR activities.
  

WHO ARE WE LOOKING FOR?

• University graduate, preferably in Marketing & PR with minimum 8 years’ relevant working experience.
• Fully knowledgeable in all aspects of marketing and PR, as well as management on project, budget, and crisis.
  
• Working knowledge of digital technologies and applications, including Google/Adobe Analytics, Google ads & Display Network, Facebook Ad Manager, Instagram, Twitter, Photoshop and Content Management Systems.
  
• Highly efficient in organisational multi-tasking; able to meet deadlines with strong sense of importance and urgency.
  
• Resourceful, proactive and self-motivated; able to work independently and under pressure.
  
• Strong interpersonal skills, culturally sensitive; able to work as a team effectively, and influence others, internally and externally, for positive results.
  
• Excellent communication and presentation skills, both verbal and written, for effective communication with all levels of staff and external stakeholders.
  

LOCATION:

• The position is located in our Toronto office.
• We do not offer moving allowances from other cities.