Senior Analyst, Consumer Insights (2-year Renewable Contract)

Location: Hong Kong


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.



  • Support primary research studies
    • Support the team to formulate and drive research projects (quantitative and qualitative) from design, planning to analysis and reporting, for tracking/trending and ad-hoc studies in Hong Kong and other markets.
    • Distill and consolidate insights based on solid facts from research findings, observations on consumers' expressions, market trends, etc.
    • Prepare presentation materials for internal and external stakeholders as and when required.
  • Project management
    • Work with research agencies to set up research projects, and monitor progress to ensure on-time and quality deliverables.
    • Assist to manage tender, procurement, service providers, etc. to ensure compliance of internal policies and on-time, on budget, and quality deliverables.
  • Monitor market intelligence
    • Monitor and analyse market intelligence about consumers’ travel destination preference, decision making process, consumer journey, etc. to stay abreast of the market trend.
    • Conduct desktop research to supplement findings of primary research projects.
  • Knowledge sharing and support the team
    • Share learning and knowledge within the team.
    • Support supervisors on ad-hoc tasks, training, documentation, etc.



  • Degree holder preferably in Business Administration, Social Science, Psychology, Statistics/Quantitative Analysis, or equivalent.
  • At least 3 years hands-on experience working on customised consumer research projects involving different methodologies (quantitative, qualitative, secondary research, etc.) and markets, and managing the projects end-to-end (from proposing research design to developing questionnaire/ discussion guide, and to monitoring projects and delivering insightful analysis (not canned reports/syndicated reports)). 
  • Good analytical and interpersonal skills. Be adaptable and flexible in managing projects and stakeholders.
  • A self-starter who is detailed-minded, logical/structured in articulating his/her views and committed to both quality and time. Have the business acumen and motivation to learn.
  • Being able to manage multiple projects/tasks, meet tight deadlines, and work under pressure.
  • Candidate with less experience will be considered as Analyst

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.